In this episode of The Modern Man, I welcome Ruben Alvarez, a Brand Consultant, Author, TEDx Speaker, and Founder and CEO of The Marketing Hunters. Featured several times on Forbes, Ruben is notoriously known for creating magnetic brands. So, if you’re an entrepreneur or aspiring entrepreneur, grab your pen and paper! Even if you’re not a businessman, you have a personal brand as a man and it’s important to develop it.

Listen in to learn Ruben’s top tips, tricks, and expert advice on creating a valuable, magnetic brand for both yourself and your business. You’ll hear about his journey from culinary artist to brand consultant and CEO and how you can invest in your brand just like he did. It’s time to start leveraging your brand so you can bring out the best side of yourself whenever it’s needed.

“When you look at the way you’re able to change perceptions of what you are, it’s what accolades can you get and how can you invest that money to get something that will last you forever.” – Ruben Alvarez

 

Key Takeaways / What You’ll Learn:

[01:19] About Ruben Alvarez

[03:50] What is branding and why is it so powerful?

[06:22] You can invest in changing your brand… but what does that look like?

[08:47] As a brand, your association with other brands tells a story about you.

[11:10] Ruben’s branding journey & His top advice on building a magnetic brand.

[23:03] What it means to have a personal brand as a man.

[26:56] Why it’s important to separate your business brand from your personal brand.

[30:20] How can ambition define us?

[33:29] Ruben’s expert tips for starting a successful brand.

[40:43] How to connect with Ruben.

[43:01] As a man, what has shaped your view of the world?

 

“You have to find those gaps of here’s how I see myself versus here’s how I am… What perception or what shift would people have to think or believe about you in order to pay more for what you sell, in order to do business with you faster, in order to say hey, I want to work with you?” – Ruben Alvarez

 

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Resources Mentioned:

Join The Noble Knights: https://themodernman.gumroad.com/l/NobleKnights

Brand Sharks by Ruben Alvarez: https://www.brandsharks.co

 

Connect with Ruben:

Visit his website: https://www.rubenalvarez.com

Follow him on Instagram: https://www.instagram.com/iamrubenalvarez

Connect with him on LinkedIn: https://www.linkedin.com/in/iamrubenalvarez

Connect with him on Facebook: https://www.facebook.com/iamrubenalvarez

 

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