In this episode, Ted Phaeton interviews Jack Espy, the founder and CEO of Spirited Hive. Jack shares how he started the brand during the COVID-19 pandemic and the challenges he faced in scaling and mass production. He discusses the niche he identified in the canned cocktail market by focusing on better-for-you options sweetened with honey. Jack also discusses community and social impact in building the Spirited Hive brand. The episode concludes with information on where to find Spirited Hive products and future expansion plans.

Takeaways

  • Identify a niche in the market and focus on filling that gap with your product or service.
  • Embrace challenges and be willing to pivot when faced with unexpected obstacles.
  • Build a strong community around your brand and prioritize social impact.
  • Seek partnerships and brand deals to help elevate your brand and reach a wider audience.
  • Stay true to your values and prioritize family, friends, and fitness.

Chapters

00:00 Highlights

00:13 Podcast Introduction

01:26 Jack Espy’s Background and the Birth of Spirited Hive

04:15 Challenges of Scaling and Mass Production

07:33 Identifying a Niche in the Canned Cocktail Market

10:57 Expanding the Product Line and Launching Strive

16:19 Landing Lucrative Brand Deals and Partnerships

24:44 Jack Espy’s Personal Growth and Journey

27:31 The Importance of Community and Social Impact

29:54 Where to Find Spirited Hive and Future Expansion

35:18 Closing Remarks and Takeaways

 

Connect with Jack Espy:

📖 Free eBook: Mastering Self-Development: Strategies of the New Masculine

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The Modern Man Podcast
Author: The Modern Man Podcast

“The Modern Man” is a series focused on discussing the challenges and obstacles men face in today’s society. It is an open forum of discussion where thoughts, strategies and ideas of men living a happy and fulfilled life are explored.